If you’re looking for the hottest business advertising products for your business, you’re in the right place.
We’ve put together a shortlist to guide you through the variety of items that can be customized with your company logo and branding.
The promo items we’re going to show you in this post can be used to promote your business on a number of different occasions, from trade shows to conferences and corporate events.
We’re going to leave flash drives, stress balls, post-its, and lanyards behind and get a bit more creative.
Let’s get started with the 12 top business advertising products for your business in 2022.
Table of Contents
Frequently Asked Questions (FAQs)
1. Wireless Bluetooth Earbuds
The first item we simply couldn’t skip over on our list of the best business advertising products for all businesses in 2022 is a set of wireless Bluetooth earbuds.
It’s a trending promo product to advertise your business and give your clients, employees, and audience something they can use and enjoy.
As you may have noticed in the past couple of years, wireless Bluetooth earbuds are everywhere.
The screenshot above shows one version of wireless Bluetooth earbuds, even though the options in terms of color, design, customization, and quality are endless.
They’re a stylish and useful alternative to chunky wired headphones that get tangled all the time.
From the gym to a walk at the park; when you’re listening to music at home with your kids studying, your partner is meditating next door, or listening to your favorite podcast on the bus, these wireless headphones are a tech swag star.
Author’s Tip: When customizing wireless Bluetooth earbuds with your business logo, make sure to choose a set that’s durable, mostly in terms of battery life. Look for earbuds that simply need to be popped back in their case to recharge.
Moving on.
2. Tote Bag
Tote bags may be commonplace, but they’re also a truly successful way to promote your brand.
As a business promotional item, tote bags allow you to show what your brand really is in lots of fun, creative, and unique ways.
You can customize your totes to match your business’s style and allow your audience to get an item that’s actually practical and reusable.
The same applies to pretty much every kind of branded bag, such as drawstring bags that are ideal for going to the gym, branded backpacks, and travel bags.
Author’s Tip: For extra points of swag eco-consciousness, ask your swag supplier to source tote bags made from recycled materials or organically grown cotton.
Let’s get to the next one.
3. Notebook with Stylus Pen
The ever-popular branded notebook is bound to promote your brand no matter who your target audience is.
Plus, branded notebooks can be paired with useful stylus pens that can be used with most touchscreens.
If you’ve never created swag notebooks before, don’t worry.
Have a look at our infographic below to see how the process goes:
As you can see, the process of creating promotional notebooks is as easy as ABC.
The main steps are:
- Choose a notebook type; is it going to be a design or travel notebook or are you a minimalist who simply loves notebooks with plain pages?
- Choose a paper type; paper quality is essential when it comes to branded notebooks.
- Find a reliable branded merch supplier to assist you with the process and make sure you get the notebooks that best suit your brand.
- Place your order.
When you’re done with the first three steps, all you need to do is pair your notebooks together with promotional pens and you’re ready to roll.
Overall, any type of writing instrument or custom pen will go great with branded notebooks.
You’ve seen how easy it’s to create promotional notebooks, let’s get to branded apparel.
4. Apparel
Even if you don’t know a thing about promotional items, chances are that you know that branded apparel, promotional t-shirts, branded hoodies, etc., are probably the most popular swag category.
From motivational and sustainability-focused quotes to any logo and design, branded apparel is the best way to advertise your business.
Author’s Note: Branded tees and hoodies are also ideal for small businesses that have a tight marketing budget.
Moving to the fifth item on our list.
5. Wellness Kit
Products that promote and support a healthier and calmer lifestyle are becoming more and more popular.
More specifically, essential oils, aroma diffusers, and a number of other relaxation and wellness items can be a successful and alternative way of promoting your business while giving people something they can benefit from.
Our choice when it comes to such products is usually a swag box with several relaxing items, such as aroma diffusers and plants, like the one you see below:
Some useful products everyone can use to relax and recharge are:
- A branded neck massager
- A coloring book
- An aromatherapy oil diffuser
- Essential oils
- Bath bombs and salts
- Branded stress balls
Plus, if you want to take your wellbeing and relaxation gift to the next level, you can pair this up with a branded candle with a soothing and comforting aroma.
Moving on to the next business advertising product.
6. Drinkware
A broad category of advertising products that are bound to promote your business and be used for a long period of time is branded drinkware.
Some of the most common items included in it are:
And so on and so forth.
No matter which one of these custom promotional products you choose to create for your business, be sure that it’s a useful corporate gift that’ll raise brand awareness.
On top of that, most of these products are also eco-friendly and show that your business cares about sustainability.
Remember, featuring your company name or business logo on products shouldn’t cost the earth.
Author’s Note: For a drinkware-themed promotional bag, you can add a few extras, such as a branded table cover and a special bottle opener.
Let’s see what comes next.
7. Fleece Blanket
When it comes to promotional giveaways in the winter and cozy business advertising products in general, a fleece blanket is always a good idea.
Our experience has shown that promotional gifts that get taken into people’s houses can be very successful in terms of creating a connection between a brand and its audience.
In other words, if you want to promote your business in an efficient way, forget business cards and find a way to get your branding into their homes and hearts.
A branded fleece blanket may look like an insignificant item, but think of it this way: promotional merchandise that’s personal and thoughtful can make the person receiving it feel familiar with a brand, thus increasing customer loyalty and awareness.
It’s that simple!
We’ve got another five business advertising products to talk about.
Here we go.
8. Wireless Charging Pad
A branded wireless charging pad, one of the latest trends in the swag industry, couldn’t be missing from our list.
It’s lightweight and practical, ideal for those who hate having to deal with messy cables and super-sensitive phone chargers.
All you need to do with a wireless charger like this is to place your wireless-charging compatible electronic device on it and forget about it for a couple of hours.
These state-of-the-art chargers that succeed power banks work fast to get your devices charged.
That’s why everyone loves them.
Customizing these tiny charging devices with your company logo can put your business in front of the eyes of your audience and customers at their desks and at their homes.
Author’s Note: Keep in mind that wireless charging pads and docking stations are not suitable for all types of smartphones and electronic devices. That’s not to say that you shouldn’t invest in such a product, however, it’s good to know that you need to have alternatives readily available for those who won’t be able to use these super cool and modern wireless chargers.
Branded headwear comes next.
9. Headwear
Branded headwear is yet another category of branded products that can help you put your brand out there while avoiding useless products that’ll most likely end up in the bin.
In this category, we find a number of different products, such as:
And so on and so forth.
Here’s an example of a custom headband to show you just how playful and fun business advertising products can be.
Having said that, whether it’s to promote a new product, reach out to new customers, or simply promote your business as a whole, your marketing campaign can be as diverse as you want it to be, with all sorts of different products for different occasions.
Author’s Tip: When it comes to apparel and accessories, high quality should be your top priority. Make sure you give people hats and headbands that are washable and will last in time.
Let’s get to item number ten.
10. Face Mask
If you’re looking to advertise your business with products that people will use on a daily basis, then a branded face mask should be one of your top choices.
A branded merchandise box with a couple of reusable and washable face masks and a hand sanitizer makes the best healthcare gift for any type of business, from non-profits to enterprises.
Fortunately, there are plenty of face masks and covering available you can choose from:
- Disposable face masks
- Organic cotton face masks
- Cotton bandanas
- Cooling towel face coverings
- Face masks with ear savers
- Face bandanas with ear loops
- Face masks with a clear window
- Pleated face masks
- Protective face shields
- Sports masks with valves that facilitate breathing
Here’s a triple-ply, deluxe cotton face mask that’s washable and super easy to be customized:
Author’s Tip: If you’re looking for items to go with face masks and hand sanitizer, think about lip balms, promotional body lotions, soap bars, and shower gels.
We’ve got another two business advertising products for all businesses in 2022.
Let’s get into the second to last item we have for you.
11. Koozies and Coolers
Koozies and coolers are these great little holders that can keep your drink at the right temperature for hours.
Have a look:
Because no one wants to drink beer or soft drinks at the wrong temperature on a warm spring day, these products are the solution.
They can keep cans cold for several hours, simply by freezing their cooling core base.
We particularly recommend these products for conferences and other in-person events; giving a pair of these to conference attendees and event speakers means that you’ll have them walking around between talks with your brand logo in their hands.
This is a fantastic opportunity for you to promote your brand and have many people advertising your business at the same time, even without having to do anything else except drink their brews or other beverages.
Overall, they’re cool and useful items that can be created for businesses in lots of different industries, from hospitality to events management.
Author’s Tip: Koozies and coolers are ideal for running social media photo contests. All you need to do is ask the item recipients to post their photos online and tag your business. That will make your brand known to even more people through the power of word-of-mouth marketing.
Let’s get to the last item on our list.
12. Calendar
We’re rounding up our list of 12 business advertising products with an old-time classic in the branded merch industry: the calendar or planner.
A branded new calendar or planner for the new year is always much needed.
Using a planner on a daily or monthly basis is great because it allows you to schedule events, tasks, and appointments while keeping it all in one place.
Plus, for those with busy and demanding daily routines, setting due dates and deadlines for their to-do list is important to help them stay on track and make the most of their spare time.
In terms of style, a calendar, diary, or planner doesn’t have to look boring.
Here’s a beautiful example of how playful your branded planners could look:
However, if you prefer more classic designs, then a simple daily planner like the one shown below may be for you:
Even though we all, obviously, use digital calendars on our phones and laptops, a good old tangible calendar you can hang on the wall or carry in your bag is still in fashion.
What’s great about this form of advertising is that it helps put your brand in people’s offices and workspaces where they can see it regularly.
Author’s Tip: To stand out from the crowd, make sure your calendars are of high quality and feature high-end imagery.
Make sure to read our FAQs, right after the outro that follows.
Now Over to You
In this blog post, we wanted to give you some inspiring ideas for promoting your brand in the future.
We’ve shared with you 12 different business advertising products and product categories that can help you successfully promote your brand while showing that you care about people having useful and practical items of high quality.
Whenever you’re ready to start advertising your business, we’ll be here to help you.
Feel free to contact us to discuss your promo options and we will get back to you with a tailored solution.
Frequently Asked Questions (FAQs)
We’re giving answers to a few of your most frequently asked questions with regards to business advertising products.
Q1. Are advertising products a good way to advertise a business?
Advertising products are a great way to advertise your business and put your branding and messaging in front of the eyes of your target audience.
Q2. Where do I source promotional products from?
Partnering with a reliable swag vendor is the best way to source promotional products and successfully promote your business.
Q3. What are the most popular business advertising products?
There are many different business advertising products you can customize to promote your business. Some of the most popular are branded apparel, promotional drinkware, writing instruments and notebooks, as well as tech items, such as wireless charging pads.
